Episode 3: What are you building – a product or a company?

Starting a startup means facing an array of catch-22’s in a race against time. Christine looks for help developing her product and the business side of her company, Listfully. She talks to Nir Eyal, bestselling author of Hooked, How to Make Habit-Forming Products to find out how to make a “sticky” app, and explores joining the London-based Founders Factory accelerator in a conversation with Co-founder and Head of Business Development, George Northcott. Will Christine find a way to get an app in the hands of users in time for launch?

Follow Nir’s blog or join him at the next Habit Summit event in San Franscisco this spring.

Learn more about Founders Factory and opportunities for startups in their incubator or accelerator program.

6 Months to start a startup is a Shifter Media podcast, and is produced by Benjamin Ulstein. It is made possible by communication and technology company Itera. Itera is named one the most innovative companies in Norway – across all industries. If you’re looking for a career in a tech company that thinks differently and moves quickly, go to itera.no.

Special thanks to Joyful Noise Recordings and Surfer Blood for letting us use their song “Six Flags in F or G” You can subscribe to us on iTunes or wherever you listen to podcasts.

Note – we recommend that you hear the first two episodes before this one, so that the storyline makes sense!