Episode 4: Early financing- rejection, sweat, angels and serendipity

Christine struggles with guilt and being broke while bootstrapping. She confronts the Norwegian Government’s Innovation Office about why they rejected Listfully’s grant application. She then turns to the head of a Nordic angel investor network to explore looking for investors.

Time is running out to get an app as Christine debates her options, and is it selfish to make her son sacrifice for her dream?

(Listener note – we recommend that you hear the first three episodes before this one!) 

Innovation Norway is the Norwegian Government’s agency for innovation and development of enterprises and industry. Among other things, they offer very early stage grants to startups. Pål Thorvik Næss is Director of Entrepreneurs and Startups, and Joachim Thorsen is a Senior Advisor in the department that evaluates grant applications like Listfully’s. They were gracious enough to sit down with a “reject” and face some tough questions on air.

Claes Mikko Nilsen is a Finnish-Norwegian, quick-witted character, well-known for his pitch moderator skills. He’s the Managing Director of Nordic Business Angel Network (NordicBAN) and previously co-founded Finnish Business Angels Network (FiBAN). Claes Mikko is also a steering board member at the Rising North Fund and actively developed the concept of Slush’s Investor Day.

6 Months to start a startup is a Shifter Media podcast, and is produced by Benjamin Ulstein. It is made possible by communication and technology company Itera. Itera is named one the most innovative companies in Norway – across all industries. If you’re looking for a career in a tech company that thinks differently and moves quickly, go to itera.no.

Special thanks to Joyful Noise Recordings and Surfer Blood for letting us use their song “Six Flags in F or G” You can subscribe to us on iTunes or wherever you listen to podcasts.

Episode 3: What are you building – a product or a company?

Starting a startup means facing an array of catch-22’s in a race against time. Christine looks for help developing her product and the business side of her company, Listfully. She talks to Nir Eyal, bestselling author of Hooked, How to Make Habit-Forming Products to find out how to make a “sticky” app, and explores joining the London-based Founders Factory accelerator in a conversation with Co-founder and Head of Business Development, George Northcott. Will Christine find a way to get an app in the hands of users in time for launch?

Follow Nir’s blog or join him at the next Habit Summit event in San Franscisco this spring.

Learn more about Founders Factory and opportunities for startups in their incubator or accelerator program.

6 Months to start a startup is a Shifter Media podcast, and is produced by Benjamin Ulstein. It is made possible by communication and technology company Itera. Itera is named one the most innovative companies in Norway – across all industries. If you’re looking for a career in a tech company that thinks differently and moves quickly, go to itera.no.

Special thanks to Joyful Noise Recordings and Surfer Blood for letting us use their song “Six Flags in F or G” You can subscribe to us on iTunes or wherever you listen to podcasts.

Note – we recommend that you hear the first two episodes before this one, so that the storyline makes sense!

Episode 2: Life as a startup founder – can you handle it?

Christine shares moments of bliss, gratitude, joy, frustration and impatience while starting Listfully (warning: strong language), as well as a dating experiment. She talks to Wrapp founder Aurore Belfrage about founding a startup where she experienced both high fives and disasters daily.

Investor Sean Percival, formerly of 500 Startups and Myspace, gives Christine advice on how to deal and how to build a healthy lifestyle. And the story behind that Inc. article that every potential founder should read.

6 Months to start a startup is a Shifter Media podcast, and is produced by Benjamin Ulstein. It is made possible by communication and technology company Itera. Itera is named one the most innovative companies in Norway – across all industries. If you’re looking for a career in a tech company that thinks differently and moves quickly, go to itera.no.

Special thanks to Joyful Noise Recordings and Surfer Blood for letting us use their song “Six Flags in F or G” You can subscribe to us on iTunes or wherever you listen to podcasts.

Episode 1: The startup idea – how to know if yours is good (enough)?

Christine wonders if her startup idea for Listfully, a digital wishlist platform, is “good enough” in the eyes of Swedish angel investor Hampus Jakobsson, a successful founder who has invested in dozens of companies. He tells Christine what makes a good startup idea and why starting a startup is like jumping off a cliff.

After getting a reality check in a meeting with an angel investor, Christine seeks a confidence boost from Cindy Gallop. Cindy is the founder of Make Love, Not Porn and believes that fear of what people think is BS. Will Christine just get over it and be able to really own her idea and ambition?

6 Months to start a startup is a Shifter Media podcast, and is produced by Benjamin Ulstein. It is made possible by communication and technology company Itera. Itera is named one the most innovative companies in Norway – across all industries. If you’re looking for a career in a tech company that thinks differently and moves quickly, go to itera.no.

Special thanks to Joyful Noise Recordings and Surfer Blood for letting us use their song “Six Flags in F or G” You can subscribe to us on iTunes or wherever you listen to podcasts.

6 Months to Start a Startup

In a series of 8 episodes starting in October 2017, Christine Steinsholt, an American living in Norway, single mom, and first-time entrepreneur, looks for answers to the critical questions and challenges that new startup founders face.

Christine is bootstrapping during a 6-month unpaid leave of absence from her job. An angel investor has told Christine that if her product Listfully gains 10.000 users by January 2018, she will be able to raise enough funding to start building a team and prepare to expand globally.

Subscribe to us on iTunes to follow Christine’s startup journey and the advice she receives from some of the world’s leading experts on startups.

6 Months to Start a Startup is a Shifter Media podcast, produced by Benjamin Ulstein.

This podcast is made possible by our sponsor Itera, who provide communications and technology services across a wide range of industries and are committed to making a difference by supporting innovation from within.